Marketing
How to double your quote acceptance rate

Quotes are won in the first 48 hours
Field data is stubborn: a quote sent within 24-48 hours of the site visit is far more likely to be signed than one sent ten days later. The client just met you, the need is fresh, competitors haven't answered yet. Every day of delay cools the decision.
The first lever isn't sales technique — it's organisation: being able to produce a clean quote the evening of the visit, or even during the call, from your phone.
A clear quote gets signed, a vague one gets negotiated
Put yourself in the shoes of a client comparing three quotes:
- Detailed line items (materials and labour separated, quantities, units) inspire trust; an opaque lump sum invites haggling.
- Plain-language descriptions: “Removal of existing tiling and rubble disposal” beats cryptic abbreviations.
- Reassuring details: insurance, lead time, validity period, payment terms. Their absence raises doubts.
One trick that changes everything: offer an option. A “comfort” variant next to the base solution turns “do I sign?” into “which one do I pick?”.
Follow up — politely, systematically
Half of lost quotes aren't rejected: they're forgotten. A short, friendly follow-up at day 7 and day 15 is often enough to bring your quote back to the top of the pile. If your software follows up automatically, you only handle the replies.
Remove friction from signing
Print, sign, scan, send back: every step loses clients. With an e-signature link, the client approves from their phone in two minutes, the same evening — as close as possible to the moment they made up their mind.
With Aidifis, a quote takes minutes to build from the job site, goes out with a signature link, and follow-ups run themselves. Your job is the site — the paperwork, we handle together.